What is real estate CRM?
Real estate CRM manages property sales from enquiry to handover: unit-level inventory (project → tower → unit), site visit scheduling, negotiations, broker channels and — the part generic CRMs miss — milestone payment plans. Bookings in real estate are financial schedules: booking amount, slab-wise instalments, handover payment. A CRM with real receivables invoices each instalment automatically and shows collections per project.
Collections discipline for developers
- Attach the payment schedule to the booking on day one
- Invoice instalments automatically on milestone or date triggers
- Send reminders before due dates, escalate after
- Watch ageing per project and per tower weekly
- Track broker commissions against actual collections, not bookings