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💳 CRM for FinTech

A CRM built for how FinTechs actually grow

Regulated onboarding, subscription revenue and partner channels need more than a generic pipeline. PeppyBooks pairs CRM with real billing, audit trails and an API your product team will actually use.

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Onboarding · KYC stages
Applications this week61
Docs pending9
Approved → activated44
Audit events logged100%
Every step logged for compliance
How it works

From first hello to paid invoice

1

Onboard with control

Stage gates, documents and audit logging.

2

Activate revenue

Subscriptions and usage billing from day one.

3

Integrate your product

APIs and webhooks keep CRM in sync with reality.

01

Onboarding with an audit trail

Track applicants through KYC-style stages with documents attached, actions logged and role-based access controlling who sees what.

Stage-gated onboarding pipelines

Document collection per applicant

Full audit trail on every change

Role-based access for compliance teams

02

Revenue that recurs, tracked properly

Subscription plans, usage tiers, renewals and dunning tie directly to invoices — so MRR, churn and cohort numbers match to your books.

Subscription and usage-based billing

Dunning on failed payments

MRR and churn reporting

Deferred revenue handling

03

Fits your stack, not the other way round

REST APIs and webhooks connect PeppyBooks to your product events — signups, activations, usage — so the CRM reflects reality automatically.

REST API and webhooks

Product-event driven segments

Payment gateway integrations

Data export whenever you need it

The complete guide

A CRM built for how FinTechs actually grow: what you need to know

Last updated 3 July 2026 · Reviewed by the PeppyBooks product & compliance team

What makes FinTech CRM different?

FinTech customer journeys involve regulated onboarding (staged verification with documents and audit logs), recurring and usage-based revenue, and product events that should drive the CRM automatically. Generic pipelines model none of this well. A CRM with real billing, role-based access, audit trails and APIs matches how FinTechs actually operate and satisfies what their compliance teams ask for.

Integration checklist for product-led FinTechs

  • API/webhooks pushing signups, activations and usage into customer records
  • Stage-gated onboarding with document storage and full audit logging
  • Subscription and usage billing with dunning
  • MRR and churn matched to your books
  • Role separation between sales, support and compliance views
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FAQ

Common questions

Does it support usage-based billing?

Yes — usage tiers and subscription plans bill automatically with proration and dunning built in.

Is there an API?

Yes — REST APIs and webhooks let your product feed the CRM and billing directly.

Can compliance review activity?

Yes — audit trails log every change, and role-based access separates duties.

Can we build on top of PeppyBooks?

Yes — REST APIs and webhooks let your product create customers, subscriptions and events programmatically.

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