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✉️ Email marketing CRM

Email marketing with a books-grade ROI number

Design campaigns, automate sequences and — because your email tool shares a database with your billing — see exactly how much invoiced revenue each send produced.

  • No credit card required
  • Set up in under 10 minutes
  • Cancel anytime, keep your data
Campaign · Win-back
Sent3,400
Opened41%
Orders57
Revenue$9,850
Attribution down to the invoice
How it works

From first hello to paid invoice

1

Lists build themselves

Your billing data is your always-current audience.

2

Automate on events

First purchase, reorder gaps, lapsed accounts.

3

Report in revenue

Recipients matched to invoices, not just clicks.

01

Campaigns without the export-import dance

Your customer list is already in PeppyBooks, always current. Build segments from real purchase behaviour and send — no CSV round-trips.

Always-current lists from your customer base

Segments by spend, product and recency

Drag-and-drop templates with branding

Scheduling and time-zone aware sends

02

Automation on real business events

Welcome series on first purchase, reorder reminders on consumption cycles, win-backs on inactivity — triggered by invoice data, not guesses.

Event-triggered sequences

Reorder and replenishment reminders

Win-back flows for lapsed customers

Statement and payment reminder emails

03

Measurement finance will accept

Opens and clicks are nice; invoices are better. Attribution ties campaign recipients to subsequent orders so ROI is a money number.

Open, click and bounce analytics

Revenue attribution per campaign

A/B subject testing

List hygiene and unsubscribe compliance

The complete guide

Email marketing with a books-grade ROI number: what you need to know

Last updated 3 July 2026 · Reviewed by the PeppyBooks product & compliance team

What is email marketing CRM?

Email marketing CRM sends campaigns and automated sequences from the same database that holds your customers and invoices. That removes the two chronic failures of standalone email tools: stale imported lists, and ROI reported in opens and clicks instead of revenue.

List quality beats list size

  • Segment by recency, frequency and value from real purchase data
  • Trigger on events — first purchase, reorder gap, lapsed 90 days
  • Test subject lines, keep the winner, move on
  • Suppress non-openers periodically to protect deliverability
  • Judge campaigns by invoiced revenue per send
1database for sales & finance
0re-typing between tools
14 daysfree on every plan
FAQ

Common questions

Do I need to import my customer list?

No — your customers are already in PeppyBooks from invoicing; segments stay current automatically.

Can emails trigger from purchases?

Yes — first purchases, reorder gaps and payment events can all trigger sequences.

How is ROI calculated?

Recipients are matched to subsequent orders and invoices in the same database, producing revenue-per-campaign reporting.

How do you protect deliverability?

Clean lists from real customer data, automatic bounce and unsubscribe handling, and periodic suppression of long-term non-openers.

Start for free — 14 days, no card